IPSY Launches IPSY Marketing Solutions

IPSY launched IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine that helps beauty brands build awareness, generate consumer demand, and drive retail growth before and after products reach store shelves. 

Built on IPSY’s 15 years of leadership in beauty discovery and product trial, IPSY Marketing Solutions leverages the consumer relationships, rich first-party data, and insights generated through IPSY’s sampling ecosystem to power trusted reviews, creator marketing, experiential activations, events, and precision media. 

Designed to complement retail media strategies, IPSY Marketing Solutions helps brands understand consumer preferences, build authentic advocacy, and drive engagement across the full marketing lifecycle. 

Together, these capabilities give brands a differentiated discovery and launch engine designed to turn product trial and consumer engagement into measurable business impact.

Galen Smith, CEO of IPSY, said:

“Launching a beauty product today requires more than generating attention; it requires knowing whether consumers actually want it before it reaches retail. For years, IPSY has helped brands connect with real consumers through product discovery, trusted reviews, and one of the beauty industry’s largest trial communities. IPSY Marketing Solutions brings those strengths together while expanding how brands can partner with IPSY through creator activations, experiential, paid media, and a unified full-funnel engine that helps brands launch smarter, build stronger consumer connections, and drive measurable retail growth.”

By combining a social community of 16 million beauty lovers, over 20 million customer touchpoints, first-party customer and review data, creator partnerships, and a beauty creator network, IPSY Marketing Solutions helps to increase awareness, strengthen brand affinity, and accelerate retail performance.

IPSY Marketing Solutions supports brands at every stage of growth, from helping emerging brands like Oliviaumma prepare for retail launches to helping established leaders like Elemis and e.l.f. Beauty maximize new product introductions through consumer validation, creator campaigns, and measurable media performance.